How to Audit Your Website for Improved SEO


Website audits are a necessary tool to see where and how you can improve your website. In this article we will discuss how to Audit your Website for improved SEO.

What exactly is a website audit, and how often should it be done?

A website audit is the process of examining a website’s content, layout, links and more to find out how well it performs. There are many reasons for doing a website audit including:

  • To see if your site has been hacked or not. Hackers often hide themselves in code so even you might not notice them until it’s too late
  • To identify errors in code which could cause people to get redirected to the wrong pages on your site
  • For designers and marketers to see where improvements can be made to create better visitor experience.

A website audit can be done on a monthly, quarterly or yearly basis depending on the size of your site and how often you want to find out about new issues.

However, in some cases an audit might have to be done more frequently than others such as when:

  • You notice that your search engine rankings are starting to slip
  • Visitors don’t spend much time on your site
  • There’s been unusual traffic coming from the same IP address
  • A sudden drop in sales on your e-commerce store.

How to Audit Your Website

There are many things that need to be taken into consideration when auditing your website. In this article will focus on some of the most important parts of an audit and how they can help make your site better.

A website audit for any company should be undertaken, so that there are no missed opportunities for improvement. A website auditor needs to know what type of problems they’re looking for when auditing websites and know how to report the findings back to a client.

How are website audits conducted?

A manual website audit can be a lot of work, even for a small website. Working through every single page and section on a large website, and you’ll soon see that a website audit can become a time consuming exercise.

Fortunately, there are several tools can help. But first, you need to know what you are auditing and what the results mean.

What are the main types of website audits?

There are many types of website Audits that can be conducted, we won’t go through all of them, but here are a few.

Website Security Audit

A website security audit scans your website and its server for existing or potential weaknesses that hackers can exploit. It covers your website’s entire infrastructure, from its core software to extensions, plugins, themes, server settings, SSL connection, and other configurations.

The purpose of a website security audit is to proactively look for vulnerabilities in your website, and eliminate them before hackers with malicious intent can notice.

The importance of regular security auditing is paramount as hackers are constantly challenging your website’s safety, by actively looking for ways to hack into your websites code.

A Security Audit will uncover what should be addressed immediately and what should be implemented to enhance the security of your website.

A Website Care Plan which includes regular website monitoring and maintenance, is highly recommended after performing a Website Security Audit on your website.

SEO Audit

SEO (Search Engine Optimisation) is the practice of making websites more visible online to search engines, like Google and Bing. SEO efforts are aimed to result in high ranking on the search results and increased organic traffic to your website.

SEO Audits focus on the technical areas of your website that may impact how your website ranks in the SERPs (Search Engine Result Pages).

This audit covers aspects such as page speed loading time, meta data and title tags, and can help you with a knowing what can be improved and a strategy that will ensure you improve your SEO rankings to make your website more visible to online.

Site Design Audit

These audits are done to ascertain the user experience while navigating your website. It mainly focuses on how visitors interact with the website and show if the page structure, colours and other features give a good experience to your visitors, while searching for information.

Such audits will uncover what can be adjusted so you can keep more clients on your website, and possibly convert them to make purchase, or contact you about your services.

Competitors Website Audit

This type of audit will uncover a better strategy that can set you apart from other competing brands. It will provide you information on how your website is performing against others in your industry and what they are doing to their advantage. Frequent competition analysis guides your next course of action towards better performance than your competition.

Social Media Audit

Social media audits involve gathering information on how your website and brand interacts on social media platforms, and how it may be affecting your overall performance. This can uncover how frequently your website’s links are posted on social media platforms, how much your websites content has been shared, and interaction levels.

Website owners should take note to the comments left by readers or customers, especially negative ones which show what customers would want to be done differently and, adjust accordingly to attract, and retain their customers.

Website Reputation Audit

A positive reputation is very important for all businesses to inspire trust and confidence when dealing with your brand. Reputation of your brand can directly impact online purchases as your potential clients want to feel safe when purchasing from you.

Reputation audits can be crucial to help you understand if your business enjoys a positive or negative reputation from your audience from popular review websites and makes plans to maintain trust from your target audience.

For instance Google Reviews from the Google My Business platform is one to keep an eye on especially for local SEO. See how important Google Reviews are and how they lead to business success.

Now that we have outlined some of the types of ways on how to Audit your Website, we can now look at the tools that can help.

Choosing a Website Auditing Tool

There are several tools that can help when auditing your website, and can discover the areas that need to be updated or improved on.

Several different tools can provide you an overview of your site or what to focus on critical areas such as those we mentioned above.

Ahrefs – Mainly used to analyze a website’s link profile, keyword rankings, and SEO health. Ahrefs can be used to conduct keyword research for Google, YouTube, and Amazon. And many people use Ahrefs to find content that’s performed well (in terms of social shares and/or links) on a given topic.

Their blog is full of useful articles that help you interpret what this data and how to fix problems.

SEO Tester Online – this solution-oriented SEO web-suite is designed to help bloggers, companies, digital specialists and web agencies optimize sites and content for search engines, helping them to improve the volume of organic traffic by climbing the SERP.

Screaming Frog – this website crawling tool yields an impressive heap of information for your developers and designers to work through to improve website performance. Like the other tools mentioned, there are various packages to choose from.

These are just three examples of website auditing tools, and there are many more. It pays to do your research and shop around. Premium or paid SEO tools give a much deeper insight than free tools which can just scrape the surface of a websites information and can often provide sub standard data.

When choosing an auditing tool, you want one that:

  • Scans your website pages thoroughly for issues
  • Checks for broken links, both internal and external
  • Finds thin pages, weak or duplicated content
  • Can identify on and off-page SEO problems
  • Assesses page loading times, errors, and any pages blocked by your robots.txt file
  • Generates accurate information and creates a checklist of problems that need to be fixed


All in all, comprehensive website audits are crucial for your websites success, it can uncover errors that should be addressed to improve not only your visibility in search engines, but also user experience, which in turn can create more leads and sales for your business.

We have discussed many ways on how to Audit your Website. There are many tools in the marketplace to help you audit your website and discover on how to make your website better.

If you prefer to leave it to a professional, AOG Design provides professional website audits so your website is more visible online and consequently get more leads for your business.

Based on 29 Reviews
Val Mitrovski
November 10, 2023

I recently had the pleasure of working with Anthony at AOG design. His creativity brought my vision to life. I highly recommend AOG services for anyone seeking a professional, and innovative website design. Thank you so much!!

Jenni Venders
August 30, 2023

I can't speak highly enough about Anthony's exceptional website design skills. He has worked on not one, but two of my businesses' websites, and each time he has exceeded my expectations. Anthony's creativity, attention to detail, and ability to capture the essence of my businesses truly sets him apart. His dedication to delivering outstanding results is evident in every aspect of his work. Working with Anthony has been an absolute pleasure, and I look forward to collaborating with him on future projects. If you're looking for a talented and reliable website designer, I wholeheartedly recommend Anthony

Alex Hall
August 1, 2023

I can not thank Anthony enough for his time and effort that he put in to provide me with my new website it bang on. So easy to work with and very accomodating nothing was too hard. As we all know everything is in the air when building a website and Anthony took it all in and provided the goods. Look forward to working more with you moving forward.

Ces 72
May 18, 2023

Very happy with the results after working with Anthony setting up our new website, great communication at all times, very receptive to th eideas we had in mind and also providing on point professional advise. Awesome outcome and thanks from the Blooming Supports team!

Sealers Online
May 14, 2023

Anthony was a pleasure to deal with. Listened to what we wanted and needed. He was very hands on through the process as we went through a few variations on the changes we wanted and how they suited our clientele. Pity I can’t give a 6 star rating.

Lana Johnson
March 15, 2023

My name is Lana and I am the director of 3 BPS Tensegrity locations in Sydney. We specialise in treating the source of individual conditions through physio and pilates. My website was created recently by Anthony, and one of the best parts about working with AOG Design is that they listened and took the time to understand my business and requirements. If you've ever worked with a designer, you understand that this is a crucial part in a project. AOG Design incorporated their own ideas, experience and creativity with mine so that the end design was more rounded. Anthony built exactly what I was looking to create. The complete process was explained clearly and I was regularly updated on the project. The website was developed to the highest of standards, and is a breeze to work with as it is fast and easy to edit. AOG Design was quick to answer any of my questions, and provided easy to follow instructions where required. Working with AOG Design has been awesome, with a great combination of customer service, creativity, and technical expertise. Would highly recommend.

Sally Grant
November 18, 2022

Ant helped me to build a website for my new business. His patience and guidance helped me to feel confident with the decision I was making regarding the investment in a website. His consistent, professional and attentive manner is something I have really valued. An easy person to work with and no request I made has ever felt like too much for him. I love my website and so do my clients.

Thomas Keenan
October 1, 2022

Anthony has been absolutely outstanding in helping with our website. We have been unfortunate in the past and had some people over commit and under deliver. This has not been the case with AOG design and I look forward to a long business relationship Can’t recommend highly enough !

Nathan Ahern
August 13, 2022

Guys Grooming have been working with AOG Design since 2008. AOG Design delivers what we need as a business. Prompt, personal responses with attention to detail to what is required enables us to get our printing and web design requirements produced efficiently. Always responding to emails and phone calls promptly, thinking creatively and professionally means that we get the desired result into the marketplace in a timely fashion.

Tony P
July 8, 2022

Anthony was great. Very creative and knew exactly what he was doing which made it so easy for us. He even created links off his own accord which improved and enhanced our website and pamphlets. Definitely went above and beyond our expectations. Thanks Anthony greatly appreciated. We have no hesitation whatsoever in recommending him as he is reliable and knowledgeable. Regards Tony & Niky - Tonik Health

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April 20, 2022

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Adaptable Lima
December 16, 2021

It was a pleasure to deal with Anthony throughout the 2020 Christmas Windows project. I found him professional as well as realistic; producing brilliant work on time and with excellent communication. I would not hesitate to recommend him to anyone.

Ruth de Vos
September 8, 2021

Anthony has created a website for our Open Studio Arts Trail that fits our brief perfectly. All the artists are very pleased with the result! I really appreciated how smoothly the process of building and populating the website went. Anthony was efficient, communication was clear and the website was delivered on time. Thank you!

Catherine Saxelby
August 3, 2021

I used AOG Design to refresh my logos & they were just great. They looked at what I had & suggested a simpler more streamlined approach which I did. I really liked the way the did things!

Richardson Strata
June 9, 2021

AOG recently printed our business cards and we LOVE them. Easy to deal with, really fast turnaround and the quality is awesome. Highly recommend and will use again.

Ange Swinbourne
March 30, 2021

Anthony is amazing, he is very willing to help me with any questions or issues I may have with my website and is happy to give advice and recommendations any time of the day. I highly recommend AOG Design to anyone wanting a professional website to advertise their business! 5 Stars!

Elizabeth Arthur
March 26, 2021

Anthony will go over and above to support your business. We were recommended by a business colleague and couldn’t be happier. Very easy to talk to speaks in terms you can understand. We were very conservative with our budget and Anthony would call and explained every detail when we had to spend a little more. Another stop us procrastinating when we were unsure by jumping on Zoom to help us out

Luke Seeley
August 11, 2020

AOG Design are a high quality, professional outfit. Anthony went above and beyond to deliver a brochure that looked fantastic. We had very tight timelines to get to market and I didnt think it could be pulled off. He even made sure the courier got the finished product to us as quickly as possible as I needed it for a meeting the same day. Above and beyond.

Taryn Linfoot
August 6, 2020

Anthony has been exceptional! From start to finish he was very patient, understood what I was trying to convey, and provided fantastic advice across all areas. Nothing has been too much of a bother and I'm very glad to say, everything has turned out even better than I was hoping for. Absolutely would recommend.

I found Anthony from AOG to be professional, workable, respectful and understanding of our needs. Anthony was able to turn ideas into a very user-friendly reality.

Fremantle Surfclub
February 3, 2020

We approached AOG Design to redesign an old website that needed some urgent attention. We required a quick turnaround on this project, as it was to promote an upcoming event. AOG Design were able to achieve this for us. We are really thrilled with our new website and would recommend AOG Design for your marketing. Jo Jameson - Fremantle Surf Lifesaving Club

After having a website for many years that was difficult to maintain and not user friendly, we set out to find a designer who was not only going to give us a brilliant result, but also charge us honestly, not exorbitantly. We found AOG Design. Their solution was a crisp, clean and professional and so user friendly. The advice was explained clearly in plain english and not tech jargon. Now not only we have an exceptional product, but they are always been on call for us when it has come to other graphic design requirements and marketing solutions. Their service and knowledge is unsurpassed and I totally love the ‘can do’ attitude. Our business life would be so much more complex had we not had Anthony on our side.

Desiree Boult
September 4, 2019

Thank you Anthony from AOG Design! The website you created for us is absolutely fantastic! The process in its entirety was seemless thanks to your amazing creative ability and excellent customer service skills! And we were far from the easiest clients! We didn’t know what we wanted, but you somehow managed to create us the perfect website! I am pleased to advise the website has lead to new contacts, new customer and extra business! It’s given our business the professional finishing touch we required. Keep up the good work Anthony & the team at AOG! I can assure you, we will continue to recommend your services throughout our network! From Shaun, Desiree & the B&W Team

Simon Day
September 4, 2019

We are extremely happy with the work provided in designing our new website. The new crisp design has really improved our online presence, looks amazing on mobile devices and now ranks well on Google! Would highly recommend AOG Design to anyone wanting a professional product!

Greenies Mowing
June 19, 2019

Anthony has done a great job on my website. Super Keen to help in anyway he can, He helped me like I was part of the family:) Nice guy and would highly recommend to anyone looking for a website.. Thanks Mate.

Jasmine Daniels
May 14, 2019

I was so impressed with AOG Design. They were very efficient with what I had asked for and produced such Outstanding work. AOG design were also willing to do any changes that I needed and did it efficiently. I will definitely recommend them to any of my Family, Friends and work colleagues.

Colleen Wilson
April 16, 2019

AOG Design are so professional and very patient!! My website looks fantastic and nothing was too much trouble. Everyone says how professional it looks! I am so happy with it. I would highly recommend AOG Design for all of your website & graphic needs.

Jason Borgomastro
April 7, 2019

After having a quite outdated and dysfunctional website, Anthony very quickly freshened it up and brought a more modern feel to it. He also made it match our online store so that it all looks and feels the same even though they are hosted separately. I highly recommend AOG Design and will continue to use their services in the future.

Warren Kiddle
January 15, 2019

Seriously knows his craft, would recommend Anthony to anyone

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Marketing Consultant
P.O. Box: PO Box 3059,
Western Australia - 6154
Tel : 419963989
Email : [email protected]
Marketing Consultant
Address :
Caringbah South, Sutherland Shire,
Caringbah South,
New South Wales - 2229
Tel : 419963989
Email : [email protected]