Google Reviews – 5 Reasons Why they Lead to Business Success


Whether you’re a small business or a large corporation, Google Reviews can have a significant impact on business success. Google Reviews can assist with search engine optimisation, improve your credibility and boost your digital presence, and best of all it’s completely free.

This makes obtaining Google Reviews a great option for any business with a smaller marketing budget looking to boost their online presence. Since any business can obtain Google reviews, it allows you to compete with other well-established companies and can give your business a competitive edge.

In this post, we’re going to explain what Google Reviews are and also look at 5 ways they can help your business become more successful.

What is a Google Review?

Google Reviews allow customers to publicly post feedback on Google about their experience with a business. This feedback is displayed in Google Maps, within the Google My Business platform. It doesn’t matter if you’re a real estate agent, a clothing store or a hotel – your business listing can display this feedback as reviews from the general public.

Google Reviews – 5 Reasons Why they Lead to Business Success 1
Google Review Listing within Google Maps

All of these reviews are publicly displayed and consist of a star rating from 0 to 5 with optional accompanying text that summarises their experience with your business. These are then displayed in your business listing on Google so that the public can read about other peoples experiences with your business and evaluate if you’re a business worth enquiring about or not.

Some of the statistics on the influence of reviews are very compelling…

86% of consumers read reviews for local businesses (including 95% of people aged 18-34)Source: BrightLocal

People are far more likely to rely on your services or visit your store if you’ve been given lots of positive reviews.

93% of people say that online reviews can actually influence their buying decisions.Source: Podium

If you’re thinking of visiting a local restaurant that has an average 1 star rating, then you’ll probably want to avoid them in favour of another restaurant with a higher rating.

Google Reviews essentially provide your business with a form of social proof. Sure, a business can thrive with lots of great website content and advertising, but word of mouth is arguably one of the strongest tools available to you as a business owner.

Let’s dive into more details regarding Google Reviews and how they can positively impact your business.

1. Google Reviews Build Your Brand’s Reputation

Positive reviews can help to build your brand’s reputation and help you establish yourself as a trustworthy business. Whether it’s in the food you serve, the products you offer or the services you provide, positive reviews are a great way to build your brand’s reputation.

On the opposite side negative Google Reviews can lower your reliability and trustworthiness, which just goes to show how much of an impact Google Reviews can have on your business’s success.

85% of consumers trust online reviews as much as word-of-mouth recommendations.Source: BrightLocal

Potential customers are looking at reviews for things such as customer service, the overall quality of the product and reliability. If they see many positive reviews, then they’re more likely to choose you over a competitor in the local area with fewer reviews or a lower star rating.

Over time, Google Reviews will become a major factor that contributes to your brand’s reputation. This is especially important if you’re a relatively new startup that is trying to solidify a position in the industry or local market.

2. Receive Valuable Feedback

Reviews are a great place to receive feedback from your customers. If they were unhappy about a certain member of staff or choice of products available in your store, you’ll likely hear about it in Google Reviews. If you want to grow your business and improve your reputation, then it’s important to listen to this feedback and act on it when possible.

You can also get an idea of how well your business is performing by looking at your reviews. You’ll see what you’re doing right, what you can improve on. Of course, a single review usually isn’t enough to gauge how well you’re doing. It usually takes several reviews to really see how or where you can improve your business.

Over time, you’ll likely see some negative reviews, some of which are unwarranted or simply untrue. These could be from unhappy customers that had a disagreement with you or, in some cases, people looking to sabotage your business for one reason or another.

In cases like this, you can ask Google to flag inappropriate or malicious reviews. However, for negative reviews that have legitimate complaints, these will not be removed by Google, so it’s often better to read them thoroughly and respond.

Since your response to negative reviews will also be visible, it will give your potential customers a chance to see your side of the story.

94% of consumers state an online review has convinced them to avoid a business.Source: ReviewTrackers

3. Google Reviews helps you Compete with More Established Businesses

One of the greatest benefits of positive Google Reviews is the ability to compete with other local businesses on an equal footing, even if they’ve been around for much longer than you. Whether someone sees your business on Google’s “snack pack” map listings or on Google Maps itself, they’re presented with important information that describes your business. Your Google My Business listing includes your store name, pictures, opening times and most importantly, your star rating that is dictated by your Google Reviews.

People love to find new hidden gems and local businesses. They enjoy exploring their options and having a choice when it comes to obtaining products or requesting services. If you’re able to establish yourself as a great choice for the products or services that you offer, then you’ll have the same chance of prospering and seeing success as a business that has been around for longer or is larger than you.

4. Increase Exposure and Local SEO

Positive Google Reviews are great for SEO. Having higher star ratings and positive feedback helps to increase your authority as a business and having these reviews displayed on your website will also help increase visibility by search engines.

Google’s search algorithms are complex and take countless different factors into consideration. Everything from your website’s usability on a mobile device to speed and metadata will have an impact on your discoverability.

Google Reviews are said to account for almost 10% of the algorithm. Reviews alone won’t boost your exposure and help you achieve the coveted number one spot on Google search results. However, they should be treated as a vital component in helping you achieve higher rankings.

Reviews can also help you establish better local SEO. Local SEO focuses on searches performed by people that are physically closer to you. Since Google’s searches are heavily driven by intent, it means your business will be easier to discover by people searching with “near me” terms. For example, if your bakery has positive reviews, then it is more likely to appear higher on searches when people type in “bakery near me” and are close to your location.

If you’ve ever searched for nearby businesses with Google, then you may have noticed that every query brings up three results at the top of the page which are accompanied by a map with website links and directions.

This is known as Google’s “snack pack” map listings, and getting on this list can be incredibly beneficial for local SEO, since this appears above organic search results. Since Google Reviews help the search engine determine which businesses are popular, your store has a higher chance of appearing in the snack pack map listing if you have more positive reviews.

Google Snack Pack

Google Snack Pack

Google Reviews have the power to become a critical component of your SEO strategy. With the right approach, you can draw in larger local audiences and improve your overall exposure on the internet, leading to a more successful business and improved click-through rates.

5. Google Reviews helps Convert More Customers

The end goal of any form of advertising or brand building is to attract more people and convert them into paying customers. Given the power of positive reviews and how effective they are at convincing people that you’re a business worth taking notice of, Google Reviews can become a huge factor in your business’s success.

Having multiple, positive Google Reviews, will make it much easier converting customers and bringing in larger audiences. This means more paying customers, more profit and a stronger reputation.

Although SEO and solid web design can help with your discoverability, it’s ultimately not going to matter if you can’t convince your target audience to become paying customers. Positive Google Reviews provide a source of information that is relatable, trustworthy and transparent. It’s often enough to convince people to become paying customers and your rating is often the first thing that people look for when they search for local businesses.

Getting Google Reviews

Now that you understand the power of Google Reviews, it’s a good idea to learn how to get them in the first place.

Creating your Google My Business account is the first step. Then the most effective method is to use are strategies such as sending follow-up emails or just asking for them.

There are some strategies such as buying reviews, although this method is not recommended as they are easily spotted as fakes and search engines may remove them or potentially blacklist your business. In short, take the ethical route and build up a natural collection of reviews instead of trying to take a shortcut.

Google Reviews are an incredibly powerful and important component that can lead your business to success.

AOG Design have helped many businesses with effective strategies with obtaining Google Reviews, so when your ready to grow your online reviews please get in touch.

Based on 29 Reviews
Val Mitrovski
November 10, 2023

I recently had the pleasure of working with Anthony at AOG design. His creativity brought my vision to life. I highly recommend AOG services for anyone seeking a professional, and innovative website design. Thank you so much!!

Jenni Venders
August 30, 2023

I can't speak highly enough about Anthony's exceptional website design skills. He has worked on not one, but two of my businesses' websites, and each time he has exceeded my expectations. Anthony's creativity, attention to detail, and ability to capture the essence of my businesses truly sets him apart. His dedication to delivering outstanding results is evident in every aspect of his work. Working with Anthony has been an absolute pleasure, and I look forward to collaborating with him on future projects. If you're looking for a talented and reliable website designer, I wholeheartedly recommend Anthony

Alex Hall
August 1, 2023

I can not thank Anthony enough for his time and effort that he put in to provide me with my new website it bang on. So easy to work with and very accomodating nothing was too hard. As we all know everything is in the air when building a website and Anthony took it all in and provided the goods. Look forward to working more with you moving forward.

Ces 72
May 18, 2023

Very happy with the results after working with Anthony setting up our new website, great communication at all times, very receptive to th eideas we had in mind and also providing on point professional advise. Awesome outcome and thanks from the Blooming Supports team!

Sealers Online
May 14, 2023

Anthony was a pleasure to deal with. Listened to what we wanted and needed. He was very hands on through the process as we went through a few variations on the changes we wanted and how they suited our clientele. Pity I can’t give a 6 star rating.

Lana Johnson
March 15, 2023

My name is Lana and I am the director of 3 BPS Tensegrity locations in Sydney. We specialise in treating the source of individual conditions through physio and pilates. My website was created recently by Anthony, and one of the best parts about working with AOG Design is that they listened and took the time to understand my business and requirements. If you've ever worked with a designer, you understand that this is a crucial part in a project. AOG Design incorporated their own ideas, experience and creativity with mine so that the end design was more rounded. Anthony built exactly what I was looking to create. The complete process was explained clearly and I was regularly updated on the project. The website was developed to the highest of standards, and is a breeze to work with as it is fast and easy to edit. AOG Design was quick to answer any of my questions, and provided easy to follow instructions where required. Working with AOG Design has been awesome, with a great combination of customer service, creativity, and technical expertise. Would highly recommend.

Sally Grant
November 18, 2022

Ant helped me to build a website for my new business. His patience and guidance helped me to feel confident with the decision I was making regarding the investment in a website. His consistent, professional and attentive manner is something I have really valued. An easy person to work with and no request I made has ever felt like too much for him. I love my website and so do my clients.

Thomas Keenan
October 1, 2022

Anthony has been absolutely outstanding in helping with our website. We have been unfortunate in the past and had some people over commit and under deliver. This has not been the case with AOG design and I look forward to a long business relationship Can’t recommend highly enough !

Nathan Ahern
August 13, 2022

Guys Grooming have been working with AOG Design since 2008. AOG Design delivers what we need as a business. Prompt, personal responses with attention to detail to what is required enables us to get our printing and web design requirements produced efficiently. Always responding to emails and phone calls promptly, thinking creatively and professionally means that we get the desired result into the marketplace in a timely fashion.

Tony P
July 8, 2022

Anthony was great. Very creative and knew exactly what he was doing which made it so easy for us. He even created links off his own accord which improved and enhanced our website and pamphlets. Definitely went above and beyond our expectations. Thanks Anthony greatly appreciated. We have no hesitation whatsoever in recommending him as he is reliable and knowledgeable. Regards Tony & Niky - Tonik Health

Trish Lehmann
April 20, 2022

We are extremely happy with our new Sassi Beauty website! AOG Design has been an absolute pleasure to work with. The website design process was smooth and they even helped us with our printed Treatment Menus. Always prompt with responses to emails and very helpful, I can't recommend AOG Design highly enough!

Adaptable Lima
December 16, 2021

It was a pleasure to deal with Anthony throughout the 2020 Christmas Windows project. I found him professional as well as realistic; producing brilliant work on time and with excellent communication. I would not hesitate to recommend him to anyone.

Ruth de Vos
September 8, 2021

Anthony has created a website for our Open Studio Arts Trail that fits our brief perfectly. All the artists are very pleased with the result! I really appreciated how smoothly the process of building and populating the website went. Anthony was efficient, communication was clear and the website was delivered on time. Thank you!

Catherine Saxelby
August 3, 2021

I used AOG Design to refresh my logos & they were just great. They looked at what I had & suggested a simpler more streamlined approach which I did. I really liked the way the did things!

Richardson Strata
June 9, 2021

AOG recently printed our business cards and we LOVE them. Easy to deal with, really fast turnaround and the quality is awesome. Highly recommend and will use again.

Ange Swinbourne
March 30, 2021

Anthony is amazing, he is very willing to help me with any questions or issues I may have with my website and is happy to give advice and recommendations any time of the day. I highly recommend AOG Design to anyone wanting a professional website to advertise their business! 5 Stars!

Elizabeth Arthur
March 26, 2021

Anthony will go over and above to support your business. We were recommended by a business colleague and couldn’t be happier. Very easy to talk to speaks in terms you can understand. We were very conservative with our budget and Anthony would call and explained every detail when we had to spend a little more. Another stop us procrastinating when we were unsure by jumping on Zoom to help us out

Luke Seeley
August 11, 2020

AOG Design are a high quality, professional outfit. Anthony went above and beyond to deliver a brochure that looked fantastic. We had very tight timelines to get to market and I didnt think it could be pulled off. He even made sure the courier got the finished product to us as quickly as possible as I needed it for a meeting the same day. Above and beyond.

Taryn Linfoot
August 6, 2020

Anthony has been exceptional! From start to finish he was very patient, understood what I was trying to convey, and provided fantastic advice across all areas. Nothing has been too much of a bother and I'm very glad to say, everything has turned out even better than I was hoping for. Absolutely would recommend.

I found Anthony from AOG to be professional, workable, respectful and understanding of our needs. Anthony was able to turn ideas into a very user-friendly reality.

Fremantle Surfclub
February 3, 2020

We approached AOG Design to redesign an old website that needed some urgent attention. We required a quick turnaround on this project, as it was to promote an upcoming event. AOG Design were able to achieve this for us. We are really thrilled with our new website and would recommend AOG Design for your marketing. Jo Jameson - Fremantle Surf Lifesaving Club

After having a website for many years that was difficult to maintain and not user friendly, we set out to find a designer who was not only going to give us a brilliant result, but also charge us honestly, not exorbitantly. We found AOG Design. Their solution was a crisp, clean and professional and so user friendly. The advice was explained clearly in plain english and not tech jargon. Now not only we have an exceptional product, but they are always been on call for us when it has come to other graphic design requirements and marketing solutions. Their service and knowledge is unsurpassed and I totally love the ‘can do’ attitude. Our business life would be so much more complex had we not had Anthony on our side.

Desiree Boult
September 4, 2019

Thank you Anthony from AOG Design! The website you created for us is absolutely fantastic! The process in its entirety was seemless thanks to your amazing creative ability and excellent customer service skills! And we were far from the easiest clients! We didn’t know what we wanted, but you somehow managed to create us the perfect website! I am pleased to advise the website has lead to new contacts, new customer and extra business! It’s given our business the professional finishing touch we required. Keep up the good work Anthony & the team at AOG! I can assure you, we will continue to recommend your services throughout our network! From Shaun, Desiree & the B&W Team

Simon Day
September 4, 2019

We are extremely happy with the work provided in designing our new website. The new crisp design has really improved our online presence, looks amazing on mobile devices and now ranks well on Google! Would highly recommend AOG Design to anyone wanting a professional product!

Greenies Mowing
June 19, 2019

Anthony has done a great job on my website. Super Keen to help in anyway he can, He helped me like I was part of the family:) Nice guy and would highly recommend to anyone looking for a website.. Thanks Mate.

Jasmine Daniels
May 14, 2019

I was so impressed with AOG Design. They were very efficient with what I had asked for and produced such Outstanding work. AOG design were also willing to do any changes that I needed and did it efficiently. I will definitely recommend them to any of my Family, Friends and work colleagues.

Colleen Wilson
April 16, 2019

AOG Design are so professional and very patient!! My website looks fantastic and nothing was too much trouble. Everyone says how professional it looks! I am so happy with it. I would highly recommend AOG Design for all of your website & graphic needs.

Jason Borgomastro
April 7, 2019

After having a quite outdated and dysfunctional website, Anthony very quickly freshened it up and brought a more modern feel to it. He also made it match our online store so that it all looks and feels the same even though they are hosted separately. I highly recommend AOG Design and will continue to use their services in the future.

Warren Kiddle
January 15, 2019

Seriously knows his craft, would recommend Anthony to anyone

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Marketing Consultant
P.O. Box: PO Box 3059,
Western Australia - 6154
Tel : 419963989
Email : [email protected]
Marketing Consultant
Address :
Caringbah South, Sutherland Shire,
Caringbah South,
New South Wales - 2229
Tel : 419963989
Email : [email protected]


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