Want To Sell Online? Choosing The Best Ecommerce Platform To Sell Your Products Online


When it comes to selling your products online, it’s now easier than ever. As long as you’ve chosen the right ecommerce platform and have the products that people need and want, there’s no stopping you from creating a successful online business.

When choosing your ecommerce platform, it’s worth doing some research and making sure that you’re picking the right one for your business. In this article, we’ll be covering three ecommerce platforms for you to consider. There are pros and cons to each one, but there will likely be one that stands out for you in terms of your needs and requirements.
person shopping on ecommerce platform
Photo by cottonbro from Pexels

It’s estimated that there will be 2.05 billion global digital buyers in 2020. What’s more, this number is rising rapidly and is expected to hit a massive 2.14 billion people in 2021.

Source: Oberlo

The beauty of ecommerce platforms is that it gives anyone and everyone, the opportunity to get there products online and selling 24/7, without needing a bricks and mortar retail location and without a big budget.

These platforms come packed with pre-made designs and features that can make setting up an online business easy. Choosing the right platform though is important, depending whether you have a current website or your starting from scratch, you have many options to research to meet your needs.

Let’s dive right in and explore the three best ecommerce platforms that could fit your needs. 


Launched in 2011, it’s one of the newbies when it comes to eCommerce platforms. It’s a free plugin, that is integrated into WordPress. The combination of WordPress and WooCommerce has the benefit of being highly customisable and can be a great platform to use for someone who is new to selling online. The plugin reportedly has 82,477,514 downloads since it launched, and according to BuildWith, in January 2020, a total of 3,876,748 use the eCommerce platform.

Here are some of the Pros and Cons when considering WooCommerce:

The Pros 

Its a free plugin to download from the WordPress Plugin Repository.

For those with a Wordpress website, it means using it can be easier than other platforms because you’re familiar with how WordPress works.

The benefits that come with using this platform is that you can pick from any Wordpress theme that you want, and there are thousands of free and paid themes to choose from.

The ease of having built-in payments via Paypal and Stripe. When it comes to making sales, you want the purchasing process to be as seamless as possible (You will need a Paypal or Stripe account).

Payment options also come with the option of accepting cheques, bank transfers, and cash on delivery.

You have the ability to create unlimited products and product categories, and there are plenty of other plugins available to extend and help grow your online shop.

The Cons

It is open-source software, it’s free, but you have to pay for things like hosting and  the cost of the domain.

It’s also not a stand-alone e-commerce platform so you’ll need a WordPress installation to run it.

The process of setting up the shop can be time-consuming, and support is limited to forums and email.

You will have to keep up with the regular maintenance requirements that are needed to keep your online store looking good and functioning properly.


Since being established in 2004, Shopify has become a great ecommerce platform for selling products online.

Shopify is a standalone platform, so it has an advantage over WooCommerce in that regard. You don’t have to host your site somewhere else in order to be able to use this platform, as Shopify handles this for you.

It’s certainly one of the top-ranking platforms that is loved by many. One of the most impressive statistics to come from Shopify themselves is that they have contributed $183 billion in economic activity, globally.

But no ecommerce platform is perfect, here are the main pros and cons:

The Pros

This platform is easy to set up and comes with lots of high-quality and sleek themes to help dress your online store.

There’s straightforward pricing for those new businesses at $29 USD per month for the most basic option.

You also have the opportunity to try the platform for free for 14 days. This can be great for those who want to trial it out first before having to spend any money. It’s also great if you’re wanting to test out multiple platforms before deciding on the best one for your business.

There’s numerous free features such as unlimited file storage, daily backups, and social media integration, which can be very advantageous when connecting your fans and followers to your online store.

The platform can be used for online and offline purposes as well as having various payment options like WooCommerce offers.

There’s great customer care services that are around the clock 24/7.

The Cons 

With the platform’s store templates, there’s only a number of them that are free, and they’re pretty basic. The others can be as high as $180 USD.

The advanced Shopify options start getting expensive, especially when they reach $299 USD per month.

Theme and templates are developed in Liquid, Shopify’s own Templating Language, which can have a steeper learning curve and often higher development costs.

Shopify is a closed platform. Some customisations may not be as easily managed as they can be on open source platforms like WordPress.




Founded in 2009, ECWID is a great option when you’ve got a website, and you want to add an online store to it. This platform is a tool for building your own online store and is classed as a SaaS tool (Software as a Service).

This means that you don’t own the software but pay a monthly fee instead. There’s a total of 149,898 sites in operation that use ECWID, which is considerably less than the other eCommerce platforms.

This isn’t necessarily a bad thing, it just a different offering compared to WooCommerce and Shopify.

ECWID main advantage is that it works as a widget that gets placed on other sites, hence the name being ECWID short for E-commerce Widget. 

The Pros

Add easily to any existing website with a few line of code.

There’s a free plan available for ECWID, which is a great way of introducing the platform for those who’ve never used it before. This product is also a lot cheaper in comparison to the others on the market.

It supports multi-language versions of your store, and tax rates are applied automatically, meaning you don’t need to worry about that element.

The store designs are also responsive. 

The Cons

Phone support is only made available for those on more expensive plans.

Although multi-language is available, it requires a different app in order to do multi-currency, and you can check out in local currency either.

You can’t change product URLs, which is an issue when it comes to the SEO, and the free version doesn’t give you any access to SEO features.


These ecommerce solutions are just scrape of the surface when it comes to what’s out there. 

Depending on your needs, requirements, and experience level of using the web, it’s good to do a bit of research and trial any that you can for free before making a decision.

As a general rule, for those who have a WordPress site, WooCommerce is the best solution.

When you’re business strategy is going to be heavily reliant on selling products and you don’t have a website to begin with, then Shopify is definitely something to consider. 

ECWID, is a great option worth trying it out if you have an existing website and want to dip your toes into the ecommerce space. 

Be sure to look at other platforms also as there might be ones that we haven’t explored on this article that might be more suitable for you.

We have helped many businesses in launching and maintaining successful online stores, so when your ready to sell online get in touch.

Based on 29 Reviews
Val Mitrovski
November 10, 2023

I recently had the pleasure of working with Anthony at AOG design. His creativity brought my vision to life. I highly recommend AOG services for anyone seeking a professional, and innovative website design. Thank you so much!!

Jenni Venders
August 30, 2023

I can't speak highly enough about Anthony's exceptional website design skills. He has worked on not one, but two of my businesses' websites, and each time he has exceeded my expectations. Anthony's creativity, attention to detail, and ability to capture the essence of my businesses truly sets him apart. His dedication to delivering outstanding results is evident in every aspect of his work. Working with Anthony has been an absolute pleasure, and I look forward to collaborating with him on future projects. If you're looking for a talented and reliable website designer, I wholeheartedly recommend Anthony

Alex Hall
August 1, 2023

I can not thank Anthony enough for his time and effort that he put in to provide me with my new website it bang on. So easy to work with and very accomodating nothing was too hard. As we all know everything is in the air when building a website and Anthony took it all in and provided the goods. Look forward to working more with you moving forward.

Ces 72
May 18, 2023

Very happy with the results after working with Anthony setting up our new website, great communication at all times, very receptive to th eideas we had in mind and also providing on point professional advise. Awesome outcome and thanks from the Blooming Supports team!

Sealers Online
May 14, 2023

Anthony was a pleasure to deal with. Listened to what we wanted and needed. He was very hands on through the process as we went through a few variations on the changes we wanted and how they suited our clientele. Pity I can’t give a 6 star rating.

Lana Johnson
March 15, 2023

My name is Lana and I am the director of 3 BPS Tensegrity locations in Sydney. We specialise in treating the source of individual conditions through physio and pilates. My website was created recently by Anthony, and one of the best parts about working with AOG Design is that they listened and took the time to understand my business and requirements. If you've ever worked with a designer, you understand that this is a crucial part in a project. AOG Design incorporated their own ideas, experience and creativity with mine so that the end design was more rounded. Anthony built exactly what I was looking to create. The complete process was explained clearly and I was regularly updated on the project. The website was developed to the highest of standards, and is a breeze to work with as it is fast and easy to edit. AOG Design was quick to answer any of my questions, and provided easy to follow instructions where required. Working with AOG Design has been awesome, with a great combination of customer service, creativity, and technical expertise. Would highly recommend.

Sally Grant
November 18, 2022

Ant helped me to build a website for my new business. His patience and guidance helped me to feel confident with the decision I was making regarding the investment in a website. His consistent, professional and attentive manner is something I have really valued. An easy person to work with and no request I made has ever felt like too much for him. I love my website and so do my clients.

Thomas Keenan
October 1, 2022

Anthony has been absolutely outstanding in helping with our website. We have been unfortunate in the past and had some people over commit and under deliver. This has not been the case with AOG design and I look forward to a long business relationship Can’t recommend highly enough !

Nathan Ahern
August 13, 2022

Guys Grooming have been working with AOG Design since 2008. AOG Design delivers what we need as a business. Prompt, personal responses with attention to detail to what is required enables us to get our printing and web design requirements produced efficiently. Always responding to emails and phone calls promptly, thinking creatively and professionally means that we get the desired result into the marketplace in a timely fashion.

Tony P
July 8, 2022

Anthony was great. Very creative and knew exactly what he was doing which made it so easy for us. He even created links off his own accord which improved and enhanced our website and pamphlets. Definitely went above and beyond our expectations. Thanks Anthony greatly appreciated. We have no hesitation whatsoever in recommending him as he is reliable and knowledgeable. Regards Tony & Niky - Tonik Health

Trish Lehmann
April 20, 2022

We are extremely happy with our new Sassi Beauty website! AOG Design has been an absolute pleasure to work with. The website design process was smooth and they even helped us with our printed Treatment Menus. Always prompt with responses to emails and very helpful, I can't recommend AOG Design highly enough!

Adaptable Lima
December 16, 2021

It was a pleasure to deal with Anthony throughout the 2020 Christmas Windows project. I found him professional as well as realistic; producing brilliant work on time and with excellent communication. I would not hesitate to recommend him to anyone.

Ruth de Vos
September 8, 2021

Anthony has created a website for our Open Studio Arts Trail that fits our brief perfectly. All the artists are very pleased with the result! I really appreciated how smoothly the process of building and populating the website went. Anthony was efficient, communication was clear and the website was delivered on time. Thank you!

Catherine Saxelby
August 3, 2021

I used AOG Design to refresh my logos & they were just great. They looked at what I had & suggested a simpler more streamlined approach which I did. I really liked the way the did things!

Richardson Strata
June 9, 2021

AOG recently printed our business cards and we LOVE them. Easy to deal with, really fast turnaround and the quality is awesome. Highly recommend and will use again.

Ange Swinbourne
March 30, 2021

Anthony is amazing, he is very willing to help me with any questions or issues I may have with my website and is happy to give advice and recommendations any time of the day. I highly recommend AOG Design to anyone wanting a professional website to advertise their business! 5 Stars!

Elizabeth Arthur
March 26, 2021

Anthony will go over and above to support your business. We were recommended by a business colleague and couldn’t be happier. Very easy to talk to speaks in terms you can understand. We were very conservative with our budget and Anthony would call and explained every detail when we had to spend a little more. Another stop us procrastinating when we were unsure by jumping on Zoom to help us out

Luke Seeley
August 11, 2020

AOG Design are a high quality, professional outfit. Anthony went above and beyond to deliver a brochure that looked fantastic. We had very tight timelines to get to market and I didnt think it could be pulled off. He even made sure the courier got the finished product to us as quickly as possible as I needed it for a meeting the same day. Above and beyond.

Taryn Linfoot
August 6, 2020

Anthony has been exceptional! From start to finish he was very patient, understood what I was trying to convey, and provided fantastic advice across all areas. Nothing has been too much of a bother and I'm very glad to say, everything has turned out even better than I was hoping for. Absolutely would recommend.

I found Anthony from AOG to be professional, workable, respectful and understanding of our needs. Anthony was able to turn ideas into a very user-friendly reality.

Fremantle Surfclub
February 3, 2020

We approached AOG Design to redesign an old website that needed some urgent attention. We required a quick turnaround on this project, as it was to promote an upcoming event. AOG Design were able to achieve this for us. We are really thrilled with our new website and would recommend AOG Design for your marketing. Jo Jameson - Fremantle Surf Lifesaving Club

After having a website for many years that was difficult to maintain and not user friendly, we set out to find a designer who was not only going to give us a brilliant result, but also charge us honestly, not exorbitantly. We found AOG Design. Their solution was a crisp, clean and professional and so user friendly. The advice was explained clearly in plain english and not tech jargon. Now not only we have an exceptional product, but they are always been on call for us when it has come to other graphic design requirements and marketing solutions. Their service and knowledge is unsurpassed and I totally love the ‘can do’ attitude. Our business life would be so much more complex had we not had Anthony on our side.

Desiree Boult
September 4, 2019

Thank you Anthony from AOG Design! The website you created for us is absolutely fantastic! The process in its entirety was seemless thanks to your amazing creative ability and excellent customer service skills! And we were far from the easiest clients! We didn’t know what we wanted, but you somehow managed to create us the perfect website! I am pleased to advise the website has lead to new contacts, new customer and extra business! It’s given our business the professional finishing touch we required. Keep up the good work Anthony & the team at AOG! I can assure you, we will continue to recommend your services throughout our network! From Shaun, Desiree & the B&W Team

Simon Day
September 4, 2019

We are extremely happy with the work provided in designing our new website. The new crisp design has really improved our online presence, looks amazing on mobile devices and now ranks well on Google! Would highly recommend AOG Design to anyone wanting a professional product!

Greenies Mowing
June 19, 2019

Anthony has done a great job on my website. Super Keen to help in anyway he can, He helped me like I was part of the family:) Nice guy and would highly recommend to anyone looking for a website.. Thanks Mate.

Jasmine Daniels
May 14, 2019

I was so impressed with AOG Design. They were very efficient with what I had asked for and produced such Outstanding work. AOG design were also willing to do any changes that I needed and did it efficiently. I will definitely recommend them to any of my Family, Friends and work colleagues.

Colleen Wilson
April 16, 2019

AOG Design are so professional and very patient!! My website looks fantastic and nothing was too much trouble. Everyone says how professional it looks! I am so happy with it. I would highly recommend AOG Design for all of your website & graphic needs.

Jason Borgomastro
April 7, 2019

After having a quite outdated and dysfunctional website, Anthony very quickly freshened it up and brought a more modern feel to it. He also made it match our online store so that it all looks and feels the same even though they are hosted separately. I highly recommend AOG Design and will continue to use their services in the future.

Warren Kiddle
January 15, 2019

Seriously knows his craft, would recommend Anthony to anyone

Have a great idea and like what you see?
Marketing Consultant
P.O. Box: PO Box 3059,
Western Australia - 6154
Tel : 419963989
Email : [email protected]
Marketing Consultant
Address :
Caringbah South, Sutherland Shire,
Caringbah South,
New South Wales - 2229
Tel : 419963989
Email : [email protected]