The 6 Essentials for a Successful Ecommerce Website


There is no doubt that the popularity of online shopping is on the rise. With the global effects of Coronavirus, many consumers have been forced to make more purchases on ecommerce websites.

Now, more and more consumers are feeling comfortable in using ecommerce websites for online purchases. This trend is expected to continue moving forward.

A report by Forrester Research predicts that online retail sales will account for 36% of total sales in 2022. As such, businesses are looking to venture into ecommerce, to leverage this current trend.

Websites are one of the great ways businesses are using to reach out to customers. They not only help reach out to more customers across the globe, but can also facilitate online purchases.

A successful ecommerce website can not only lead to increased sales, but can  create a better customer experience, by saving time for the customer with quick purchases and delivery, and you the business owner with faster delivery of your products or services.

If you want to take advantage of this growth, it’s important to ensure your ecommerce website design is successful.

Here are six essentials for creating a website that sells:

1. Abandoned Cart Recovery

The average abandoned cart recovery rate is 68.82%.

This means that if you have 100 carts, 68 will be abandoned. Cart abandonment currently causes ecommerce brands to lose a staggering $18 billion loss in sales revenue.

ecommerce websites abandoned-cart recovery rate image

Cart abandonment refers to customers leaving items in their online shopping cart without completing the purchase. It is not good for ecommerce stores because customers are not buying what they intended to.

That’s like someone filling up their trolley at the supermarket, going all the way to the checkout saying  hello to the checkout attendant, and justing leaving the trolley full of items without paying!

There are many reasons for cart abandonment, but the most common is the high costs involved.

49% of online customers abandoned items selected because of the high tax or shipping fees incurred. The other reason is that customers are overwhelmed with the buying process, like needing to create an online account on the website, or they simply don’t trust the site.

Cart recovery is a way to bring those customers back and complete the purchase. There are many ways to recover abandoned carts, but the most effective is through automated emails.

Studies have shown that automated emails have an estimated open rate of 45%. This means that almost half of the people who receive the email will open it.

Automated emails are sent to customers who have left items in their cart, reminding them of what they left behind and giving them a final chance to complete the purchase. It also seeks to understand the reasons behind the abandonment and offers solutions.

The other way to recover abandoned carts is through pop-ups and push notifications. The average conversion rate from pop-ups and notifications in 2020 was 3.09%. This implies that out of 100 people who had abandoned, 3 completed the purchase after the push notifications. These notifications work best when they are personalised and timed well.

Abandoned cart recovery is a very effective way to increase sales, and it should be one of the essential features of an ecommerce website. Businesses should ensure that they have a system to recover abandoned carts and increase their sales.

2. Build an Email Database

Email marketing is still one of the most effective ways to reach customers. You can contact them directly with updates, new products, and special offers when you have their email addresses.

Over 4.3 billion people use emails worldwide, so it’s a great way to reach a large audience. Small and medium businesses depend on emails to acquire 81% of their customers, while the same is used to retain about 80% of online clients. Therefore, it is an effective way to keep in touch with your customers and promote new products or services.

Creating an email database is one of the most important things you can do for your ecommerce website.

It allows you to build a relationship with your customers and keep them returning to your store.

Studies show that every $1 used for email marketing has a return on investment of $42. At this rate, the return on investment is 4200%. This is a great motivation to collect as many emails as possible from your customers and create a database.

There are a few ways you can collect emails from your customers. When they checkout, you can ask for their email, offer a free download in exchange for their email, or run a contest or giveaway.

Whatever method you choose, make sure you have a clear call to action, so customers know what to do. And, be sure to follow up with your customers after they sign up, so they feel appreciated and connected to your store.

Once you create the email database, ensure you send personalised emails to customers, not just automated blasts. Personalised emails enjoy an 18.8% open rate. This implies that there is a high likelihood of making sales through emails. Also, use convincing and personalised subject lines to attract a 50% open rate.

Creating an email database should be your topmost priority to succeed in ecommerce. It’s a great way to keep in touch with your customers, increase sales, and boost ROI.

3. Online Reviews

When customers consider a purchase, they often look to online reviews for guidance. This trend is common across global markets, where about 54% of consumers read online reviews even before they choose whether to buy or not.

The habit is more profound in local markets. 87% of shoppers read online reviews.

Additionally, the consumer product review of 2022 shows that 49% of online shoppers trust these reviews the same way they trust personal recommendations. This means that if your ecommerce website doesn’t have any customer reviews, you’re missing out on a huge opportunity to build trust with potential buyers.

Online reviews are essential for ecommerce websites because:

  • They help build trust with potential buyers
  • Can influence purchase decisions
  • Are a form of social proof that encourages other customers to buy
  • Can help improve your site’s SEO

Ensure you are actively encouraging your customers to leave reviews and make it as easy as possible for them to do so. You can also use review platforms to collect and display reviews on your site.
You can encourage customers to write reviews by:

  • Including a call-to-action on your product pages
  • Making it easy for customers to leave reviews (including star ratings)
  • Thanking customers who have left reviews
  • Responding to negative reviews constructively

An ecommerce website with online reviews is likely to see increased conversions and a higher ROI.

Make sure you are taking advantage of this valuable resource. Improve the ecommerce website by incorporating the customer review section and allowing your customers to promote your products.

4. Website Speed

One of the most important aspects of a successful ecommerce website is its speed. Your site must load quickly to keep customers engaged – no more than three seconds.

47% of online shoppers expect a webpage to load in less than 2 seconds.

Webpages that take longer to load lose customers and have a negative impact on the site’s SEO ranking. It affects the conversion rate. The conversion rate depends on various factors such as website design, web page content, customer service, and others. But, it is a known fact that the faster the website loads, the higher are the chances of conversion.

Walmart found that for every one percent increase in conversion rate, they saw an increase of sales revenue from $10 million to $200,000 million. This implies that for every second the speed improves, the customer conversion rate increase by 2%. This is a perfect example of how website speed contributes to the success of any ecommerce business.

If the speed of your website is low, it is time to take some corrective action. Here are a few tips that can help you improve the speed of your website:

  • Ecommerce optimisation
  • Use a Content Delivery Network (CDN)
  • Minimise the number of requests on your page
  • Optimise images
  • Remove unnecessary scripts and plugins
  • Enable caching on your web
  • Use a good hosting provider

Ecommerce optimisation is the process of improving the performance of an ecommerce website. Various techniques can be used for this purpose, such as reducing server response time, caching static content, compressing files, and others.

A CDN is a network of servers that deliver web pages and other digital assets to users worldwide. This helps improve the speed and performance of your website.

Minimising the number of requests on your page means that you should load only the essential files on each page. This can be done by combining scripts, using CSS instead of images for styling, and others.

Optimising images can help reduce the image file size without any loss in quality. Many online tools effectively optimise images and ensure that web pages load fast.

Removing unnecessary scripts and plugins can help reduce the loading time of your website. These scripts and plugins may not be used by all users and can slow down the loading of your pages.

The hosting provider you choose can also have a major impact on the speed of your website. Make sure you choose a provider that offers good performance and uptime.

5. Easy-to-Use Design

The website needs to be easy to navigate, with a simple and clean design. Customers should be able to find what they are looking for quickly and easily. 76% of online users prefer websites that are easy to use while 10% consider appearance.

Over three-quarters of online shoppers want a website to find whatever they want easily. This is an important factor to consider when designing or redesigning your ecommerce website.

Avoid cluttered pages and overwhelming menus. Use clear and concise language, legible fonts, and easy-to-follow navigation. Easy to navigate websites increases the rate of conversion by 18.5%. Make sure all of your product information is easily accessible and customer service information. The easier it is for customers to find what they need on your website, the more likely they are to buy from you.

Don’t forget about the importance of aesthetics either. Your website’s appearance can be a major deciding factor for shoppers, so make sure it looks professional and appealing. A well-designed website will help convert browsers into buyers.

To be successful in ecommerce, it is important to have an easy website to use. This means having a simple and clean design, clear and concise language, and easy-to-follow navigation. Your website also needs to be visually appealing, so make sure you invest in a professional design.

6. Mobile Compatibility

Mobile phone users have been steadily increasing over the past several years. As of 2021, the total number of mobile users was 7.1 billion, and they form 54.4% of web traffic. The number is expected to increase to 7.26 billion by the end of 2022.

Additionally, 79% of mobile phone users buy online. This makes up 40% of total ecommerce purchases so your ecommerce stores need to be mobile-friendly.

Unfortunately, ecommerce websites that do not display correctly on mobile devices, can lead to lost customers.

Studies show that 40% of mobile phone users will shift to competitors if your website is not mobile phone friendly.

You can make your website mobile phone-friendly by having a responsive design and avoiding apps. Apps usually do not work in the background and, therefore, will lead to lost customers and unhappy users.

There are many factors that create a successful ecommerce website, and we have only scratched the surface. But at least these should be implemented as a priority.

Contact us for a free online consultation today and build a successful ecommerce website for your business

Based on 30 Reviews
Val Mitrovski
November 10, 2023

I recently had the pleasure of working with Anthony at AOG design. His creativity brought my vision to life. I highly recommend AOG services for anyone seeking a professional, and innovative website design. Thank you so much!!

Jenni Venders
August 30, 2023

I can't speak highly enough about Anthony's exceptional website design skills. He has worked on not one, but two of my businesses' websites, and each time he has exceeded my expectations. Anthony's creativity, attention to detail, and ability to capture the essence of my businesses truly sets him apart. His dedication to delivering outstanding results is evident in every aspect of his work. Working with Anthony has been an absolute pleasure, and I look forward to collaborating with him on future projects. If you're looking for a talented and reliable website designer, I wholeheartedly recommend Anthony

Alex Hall
August 1, 2023

I can not thank Anthony enough for his time and effort that he put in to provide me with my new website its bang on. So easy to work with and very accomodating nothing was too hard. As we all know everything is in the air when building a website and Anthony took it all in and provided the goods. Look forward to working more with you moving forward.

Seryna Jane Lock
July 19, 2023

AOG Design has been fantastic to work with. Anthony gave fantastic suggestions when it came to our website functionality and was always readily available to assist with any updates or questions we had. I feel at ease knowing he will be maintaining our website going forward.

Ces 72
May 18, 2023

Very happy with the results after working with Anthony setting up our new website, great communication at all times, very receptive to th eideas we had in mind and also providing on point professional advise. Awesome outcome and thanks from the Blooming Supports team!

Sealers Online
May 14, 2023

Anthony was a pleasure to deal with. Listened to what we wanted and needed. He was very hands on through the process as we went through a few variations on the changes we wanted and how they suited our clientele. Pity I can’t give a 6 star rating.

Lana Johnson
March 15, 2023

My name is Lana and I am the director of 3 BPS Tensegrity locations in Sydney. We specialise in treating the source of individual conditions through physio and pilates. My website was created recently by Anthony, and one of the best parts about working with AOG Design is that they listened and took the time to understand my business and requirements. If you've ever worked with a designer, you understand that this is a crucial part in a project. AOG Design incorporated their own ideas, experience and creativity with mine so that the end design was more rounded. Anthony built exactly what I was looking to create. The complete process was explained clearly and I was regularly updated on the project. The website was developed to the highest of standards, and is a breeze to work with as it is fast and easy to edit. AOG Design was quick to answer any of my questions, and provided easy to follow instructions where required. Working with AOG Design has been awesome, with a great combination of customer service, creativity, and technical expertise. Would highly recommend.

Sally Grant
November 18, 2022

Ant helped me to build a website for my new business. His patience and guidance helped me to feel confident with the decision I was making regarding the investment in a website. His consistent, professional and attentive manner is something I have really valued. An easy person to work with and no request I made has ever felt like too much for him. I love my website and so do my clients.

Thomas Keenan
October 1, 2022

Anthony has been absolutely outstanding in helping with our website. We have been unfortunate in the past and had some people over commit and under deliver. This has not been the case with AOG design and I look forward to a long business relationship Can’t recommend highly enough !

Nathan Ahern
August 13, 2022

Guys Grooming have been working with AOG Design since 2008. AOG Design delivers what we need as a business. Prompt, personal responses with attention to detail to what is required enables us to get our printing and web design requirements produced efficiently. Always responding to emails and phone calls promptly, thinking creatively and professionally means that we get the desired result into the marketplace in a timely fashion.

Tony P
July 8, 2022

Anthony was great. Very creative and knew exactly what he was doing which made it so easy for us. He even created links off his own accord which improved and enhanced our website and pamphlets. Definitely went above and beyond our expectations. Thanks Anthony greatly appreciated. We have no hesitation whatsoever in recommending him as he is reliable and knowledgeable. Regards Tony & Niky - Tonik Health

Trish Lehmann
April 20, 2022

We are extremely happy with our new Sassi Beauty website! AOG Design has been an absolute pleasure to work with. The website design process was smooth and they even helped us with our printed Treatment Menus. Always prompt with responses to emails and very helpful, I can't recommend AOG Design highly enough!

Adaptable Lima
December 16, 2021

It was a pleasure to deal with Anthony throughout the 2020 Christmas Windows project. I found him professional as well as realistic; producing brilliant work on time and with excellent communication. I would not hesitate to recommend him to anyone.

Ruth de Vos
September 8, 2021

Anthony has created a website for our Open Studio Arts Trail that fits our brief perfectly. All the artists are very pleased with the result! I really appreciated how smoothly the process of building and populating the website went. Anthony was efficient, communication was clear and the website was delivered on time. Thank you!

Catherine Saxelby
August 3, 2021

I used AOG Design to refresh my logos & they were just great. They looked at what I had & suggested a simpler more streamlined approach which I did. I really liked the way the did things!

Richardson Strata
June 9, 2021

AOG recently printed our business cards and we LOVE them. Easy to deal with, really fast turnaround and the quality is awesome. Highly recommend and will use again.

Ange Swinbourne
March 30, 2021

Anthony is amazing, he is very willing to help me with any questions or issues I may have with my website and is happy to give advice and recommendations any time of the day. I highly recommend AOG Design to anyone wanting a professional website to advertise their business! 5 Stars!

Elizabeth Arthur
March 26, 2021

Anthony will go over and above to support your business. We were recommended by a business colleague and couldn’t be happier. Very easy to talk to speaks in terms you can understand. We were very conservative with our budget and Anthony would call and explained every detail when we had to spend a little more. Another stop us procrastinating when we were unsure by jumping on Zoom to help us out

Luke Seeley
August 11, 2020

AOG Design are a high quality, professional outfit. Anthony went above and beyond to deliver a brochure that looked fantastic. We had very tight timelines to get to market and I didnt think it could be pulled off. He even made sure the courier got the finished product to us as quickly as possible as I needed it for a meeting the same day. Above and beyond.

Taryn Linfoot
August 6, 2020

Anthony has been exceptional! From start to finish he was very patient, understood what I was trying to convey, and provided fantastic advice across all areas. Nothing has been too much of a bother and I'm very glad to say, everything has turned out even better than I was hoping for. Absolutely would recommend.

I found Anthony from AOG to be professional, workable, respectful and understanding of our needs. Anthony was able to turn ideas into a very user-friendly reality.

Fremantle Surfclub
February 3, 2020

We approached AOG Design to redesign an old website that needed some urgent attention. We required a quick turnaround on this project, as it was to promote an upcoming event. AOG Design were able to achieve this for us. We are really thrilled with our new website and would recommend AOG Design for your marketing. Jo Jameson - Fremantle Surf Lifesaving Club

After having a website for many years that was difficult to maintain and not user friendly, we set out to find a designer who was not only going to give us a brilliant result, but also charge us honestly, not exorbitantly. We found AOG Design. Their solution was a crisp, clean and professional and so user friendly. The advice was explained clearly in plain english and not tech jargon. Now not only we have an exceptional product, but they are always been on call for us when it has come to other graphic design requirements and marketing solutions. Their service and knowledge is unsurpassed and I totally love the ‘can do’ attitude. Our business life would be so much more complex had we not had Anthony on our side.

Desiree Boult
September 4, 2019

Thank you Anthony from AOG Design! The website you created for us is absolutely fantastic! The process in its entirety was seemless thanks to your amazing creative ability and excellent customer service skills! And we were far from the easiest clients! We didn’t know what we wanted, but you somehow managed to create us the perfect website! I am pleased to advise the website has lead to new contacts, new customer and extra business! It’s given our business the professional finishing touch we required. Keep up the good work Anthony & the team at AOG! I can assure you, we will continue to recommend your services throughout our network! From Shaun, Desiree & the B&W Team

Simon Day
September 4, 2019

We are extremely happy with the work provided in designing our new website. The new crisp design has really improved our online presence, looks amazing on mobile devices and now ranks well on Google! Would highly recommend AOG Design to anyone wanting a professional product!

Greenies Mowing
June 19, 2019

Anthony has done a great job on my website. Super Keen to help in anyway he can, He helped me like I was part of the family:) Nice guy and would highly recommend to anyone looking for a website.. Thanks Mate.

Jasmine Daniels
May 14, 2019

I was so impressed with AOG Design. They were very efficient with what I had asked for and produced such Outstanding work. AOG design were also willing to do any changes that I needed and did it efficiently. I will definitely recommend them to any of my Family, Friends and work colleagues.

Colleen Wilson
April 16, 2019

AOG Design are so professional and very patient!! My website looks fantastic and nothing was too much trouble. Everyone says how professional it looks! I am so happy with it. I would highly recommend AOG Design for all of your website & graphic needs.

Jason Borgomastro
April 7, 2019

After having a quite outdated and dysfunctional website, Anthony very quickly freshened it up and brought a more modern feel to it. He also made it match our online store so that it all looks and feels the same even though they are hosted separately. I highly recommend AOG Design and will continue to use their services in the future.

Warren Kiddle
January 15, 2019

Seriously knows his craft, would recommend Anthony to anyone

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Marketing Consultant
P.O. Box: PO Box 3059,
Western Australia - 6154
Tel : 419963989
Email : [email protected]
Marketing Consultant
Address :
Caringbah South, Sutherland Shire,
Caringbah South,
New South Wales - 2229
Tel : 419963989
Email : [email protected]