How to Remove Google Reviews, or Deal with Fake or Negative Reviews


Many business owners can receive a negative review on their Google Business Profile. The next question is generally, can you remove google reviews?

So how to Remove Google Reviews? Before we get to how to remove a fake or negative reviews, there are some things to understand about the Google Business Profile review platform.

Google Business Profile (previously Google My Business) is a powerful free platform that can truly help your business grow, or it can have the reverse effect, particularly when a negative review is left on your Google Business Profile. When business owners receive these reviews they wonder how can they delete or remove Google reviews.

Here are 6 important facts to understand, why we should care about Google Reviews:

  1. Potential customers read many reviews before making a decision on whether they want to hire your company or not. The average Google user will look through 10 online reviews looking for reasons to hire or not hire your business.
  2. Younger people leave many reviews after using a service from your company. People who are younger adults and up to the age of 34 years old generally leave the most reviews out of all age groups. This peer group leaves around 95% of all reviews that are placed on the Google platform. Overall, just over 85% of all customers will leave a review and that is an extraordinarily high number of reviews. Reviews are very important!
  3. If your business has an overall rating of fewer than 4 stars, your company will be losing close to half of the potential customers that are searching. Almost 60% of customers will decide to hire a business that has a rating of 4 stars or more. 5 stars are the highest amount of stars that can be achieved.
  4. Customers care how long a review has been on your profile. Older reviews are great to have, but many potential customers will only look at reviews that are at max two weeks old. Potential customers want to know they are reading recent reviews and not old and stale reviews.
  5. There is nothing better than a personal recommendation, however, online reviews are becoming more and more of a trusted factor for potential clients. The younger generations, up to the age of 34, trust online reviews almost as much as a personal reference or recommendation.
  6. Almost 90% of all consumers take the time to read over review responses from the business. People read responses to understand and learn how a business might handle a customer who has experienced an issue.

The above statistics were gathered for local businesses to help develop a strategy for reputation management in 2019 by BrightLocal.

The world is changing fast and Google reviews are no different. As you can see in the above notes, it is not advisable to leave your Google reviews alone and ignore them, rather, you need to think of every review as a chance to interact with a customer or work to delete Google reviews.

One bad review can bring down your overall star rating and this can’t be ignored. If you are a small business owner and have been ignoring your Google reviews, there is no better time than now for you to get directly involved with your Google reviews.

We do understand that not all business owners have the time or the know-how to delete Google reviews or remove negative reviews, and that is why we are here to help. However, if you are a business owner and have time to work on your Google reviews, here are some helpful tips to help on how to remove Google reviews.

Your Reputation on Google

You woke up to find a negative review on your Google reviews. You’re angry, upset, and want to respond immediately with all your emotion. Stop!

It is important to understand that when leaving a response to a review, this is not only to respond to the negative reviewer, your response will be seen by all who visit your profile, your potential customers can also see them, so you are talking to the overall online community.

Never only respond to negative reviews. It is important to get active and stay active and interact with all reviews good and bad. These customers have taken the time to review your business, so it is important to acknowledge them for doing so.

Even when a customer leaves no words and only a star rating, it is great to reach out to them and ask for more feedback about the service they used.

Sometimes a negative review can be left on your profile and the review was not left by a real client. This is a fake review and Google Business Profile does allow for the removal of this type of review. Google will make the final decision if they will remove negative reviews.

How to Know if a Review is Legit or Fake

Although we would like to think all negative reviews are fake, Google will need to make the final determination. If you think you have spotted a fake review it is important to double check on your end that it is in fact a fake review, before responding to the review or reaching out to Google for help. Review the questions below to determine if it is a fake review:

  1. Do you have the customer in your sales software? (If not, they are most likely not a customer.)
  2. Do you have records of being contacted by a negative reviewer? (If you do not have records, provide them a path to customer service in your response. )
  3. Ask which customer agent they have been in contact with.
  4. Have you received many negative reviews in a short amount of time? (This can be a red flag for spam reviews.)
  5. Is a competitor named in the negative review? (This is a red flag that a competitor is behind the review.)

Report and Flag a Google Review

Google has taken steps in recent times to try and make flagging and removing fake reviews a more streamlined process. Be certain to understand which reviews to report for removal, before moving ahead, as Google can penalise you if you are flagging reviews that have not broken Google policy.

  1. Go to Google Maps and find the review. Find the three dots at the top right of your review and choose “Flag as inappropriate”.
  2. If you find a competitor is leaving negative reviews, try contacting the company directly and ask them to stop doing this. If this doesn’t work, report the business to the local Chambers of Commerce as well as the Better Business Bureau.

How to Remove Google Reviews

It has been determined you are dealing with a fake review that has broken Google’s Review Policy. The next steps will lay out how to remove Google reviews. Be sure to flag the review from your personal Gmail account, as described above. After flagging the review, it is time to ask Google to remove the review.
The only way to get a fake review removed is to use your Google Business Profile. Use the instructions below.

  1. Head to your Google Business Profile
  2. Click “Support”
  3. A help box will pop up, click “Contact us” and go through the process.
  4. If a company is slandering you, use this form.

If the complaint has been deleted but is still showing in Google results, submit the link, while logged into Google Search Console.

Those are the main steps about how to remove Google reviews.

Get More Positive Reviews

One of the best ways to fight negative reviews is to get more positive reviews. The overall score on your profile is an aggregate score based on all your reviews.

Getting more positive reviews will drown out the negative reviews, and those negative reviews will become less important and your overall score will rise.

If you need help with your Google Reviews and help on how to optimise your Google Business Profile we can help. Contact us today.

Based on 29 Reviews
Val Mitrovski
November 10, 2023

I recently had the pleasure of working with Anthony at AOG design. His creativity brought my vision to life. I highly recommend AOG services for anyone seeking a professional, and innovative website design. Thank you so much!!

Jenni Venders
August 30, 2023

I can't speak highly enough about Anthony's exceptional website design skills. He has worked on not one, but two of my businesses' websites, and each time he has exceeded my expectations. Anthony's creativity, attention to detail, and ability to capture the essence of my businesses truly sets him apart. His dedication to delivering outstanding results is evident in every aspect of his work. Working with Anthony has been an absolute pleasure, and I look forward to collaborating with him on future projects. If you're looking for a talented and reliable website designer, I wholeheartedly recommend Anthony

Alex Hall
August 1, 2023

I can not thank Anthony enough for his time and effort that he put in to provide me with my new website it bang on. So easy to work with and very accomodating nothing was too hard. As we all know everything is in the air when building a website and Anthony took it all in and provided the goods. Look forward to working more with you moving forward.

Ces 72
May 18, 2023

Very happy with the results after working with Anthony setting up our new website, great communication at all times, very receptive to th eideas we had in mind and also providing on point professional advise. Awesome outcome and thanks from the Blooming Supports team!

Sealers Online
May 14, 2023

Anthony was a pleasure to deal with. Listened to what we wanted and needed. He was very hands on through the process as we went through a few variations on the changes we wanted and how they suited our clientele. Pity I can’t give a 6 star rating.

Lana Johnson
March 15, 2023

My name is Lana and I am the director of 3 BPS Tensegrity locations in Sydney. We specialise in treating the source of individual conditions through physio and pilates. My website was created recently by Anthony, and one of the best parts about working with AOG Design is that they listened and took the time to understand my business and requirements. If you've ever worked with a designer, you understand that this is a crucial part in a project. AOG Design incorporated their own ideas, experience and creativity with mine so that the end design was more rounded. Anthony built exactly what I was looking to create. The complete process was explained clearly and I was regularly updated on the project. The website was developed to the highest of standards, and is a breeze to work with as it is fast and easy to edit. AOG Design was quick to answer any of my questions, and provided easy to follow instructions where required. Working with AOG Design has been awesome, with a great combination of customer service, creativity, and technical expertise. Would highly recommend.

Sally Grant
November 18, 2022

Ant helped me to build a website for my new business. His patience and guidance helped me to feel confident with the decision I was making regarding the investment in a website. His consistent, professional and attentive manner is something I have really valued. An easy person to work with and no request I made has ever felt like too much for him. I love my website and so do my clients.

Thomas Keenan
October 1, 2022

Anthony has been absolutely outstanding in helping with our website. We have been unfortunate in the past and had some people over commit and under deliver. This has not been the case with AOG design and I look forward to a long business relationship Can’t recommend highly enough !

Nathan Ahern
August 13, 2022

Guys Grooming have been working with AOG Design since 2008. AOG Design delivers what we need as a business. Prompt, personal responses with attention to detail to what is required enables us to get our printing and web design requirements produced efficiently. Always responding to emails and phone calls promptly, thinking creatively and professionally means that we get the desired result into the marketplace in a timely fashion.

Tony P
July 8, 2022

Anthony was great. Very creative and knew exactly what he was doing which made it so easy for us. He even created links off his own accord which improved and enhanced our website and pamphlets. Definitely went above and beyond our expectations. Thanks Anthony greatly appreciated. We have no hesitation whatsoever in recommending him as he is reliable and knowledgeable. Regards Tony & Niky - Tonik Health

Trish Lehmann
April 20, 2022

We are extremely happy with our new Sassi Beauty website! AOG Design has been an absolute pleasure to work with. The website design process was smooth and they even helped us with our printed Treatment Menus. Always prompt with responses to emails and very helpful, I can't recommend AOG Design highly enough!

Adaptable Lima
December 16, 2021

It was a pleasure to deal with Anthony throughout the 2020 Christmas Windows project. I found him professional as well as realistic; producing brilliant work on time and with excellent communication. I would not hesitate to recommend him to anyone.

Ruth de Vos
September 8, 2021

Anthony has created a website for our Open Studio Arts Trail that fits our brief perfectly. All the artists are very pleased with the result! I really appreciated how smoothly the process of building and populating the website went. Anthony was efficient, communication was clear and the website was delivered on time. Thank you!

Catherine Saxelby
August 3, 2021

I used AOG Design to refresh my logos & they were just great. They looked at what I had & suggested a simpler more streamlined approach which I did. I really liked the way the did things!

Richardson Strata
June 9, 2021

AOG recently printed our business cards and we LOVE them. Easy to deal with, really fast turnaround and the quality is awesome. Highly recommend and will use again.

Ange Swinbourne
March 30, 2021

Anthony is amazing, he is very willing to help me with any questions or issues I may have with my website and is happy to give advice and recommendations any time of the day. I highly recommend AOG Design to anyone wanting a professional website to advertise their business! 5 Stars!

Elizabeth Arthur
March 26, 2021

Anthony will go over and above to support your business. We were recommended by a business colleague and couldn’t be happier. Very easy to talk to speaks in terms you can understand. We were very conservative with our budget and Anthony would call and explained every detail when we had to spend a little more. Another stop us procrastinating when we were unsure by jumping on Zoom to help us out

Luke Seeley
August 11, 2020

AOG Design are a high quality, professional outfit. Anthony went above and beyond to deliver a brochure that looked fantastic. We had very tight timelines to get to market and I didnt think it could be pulled off. He even made sure the courier got the finished product to us as quickly as possible as I needed it for a meeting the same day. Above and beyond.

Taryn Linfoot
August 6, 2020

Anthony has been exceptional! From start to finish he was very patient, understood what I was trying to convey, and provided fantastic advice across all areas. Nothing has been too much of a bother and I'm very glad to say, everything has turned out even better than I was hoping for. Absolutely would recommend.

I found Anthony from AOG to be professional, workable, respectful and understanding of our needs. Anthony was able to turn ideas into a very user-friendly reality.

Fremantle Surfclub
February 3, 2020

We approached AOG Design to redesign an old website that needed some urgent attention. We required a quick turnaround on this project, as it was to promote an upcoming event. AOG Design were able to achieve this for us. We are really thrilled with our new website and would recommend AOG Design for your marketing. Jo Jameson - Fremantle Surf Lifesaving Club

After having a website for many years that was difficult to maintain and not user friendly, we set out to find a designer who was not only going to give us a brilliant result, but also charge us honestly, not exorbitantly. We found AOG Design. Their solution was a crisp, clean and professional and so user friendly. The advice was explained clearly in plain english and not tech jargon. Now not only we have an exceptional product, but they are always been on call for us when it has come to other graphic design requirements and marketing solutions. Their service and knowledge is unsurpassed and I totally love the ‘can do’ attitude. Our business life would be so much more complex had we not had Anthony on our side.

Desiree Boult
September 4, 2019

Thank you Anthony from AOG Design! The website you created for us is absolutely fantastic! The process in its entirety was seemless thanks to your amazing creative ability and excellent customer service skills! And we were far from the easiest clients! We didn’t know what we wanted, but you somehow managed to create us the perfect website! I am pleased to advise the website has lead to new contacts, new customer and extra business! It’s given our business the professional finishing touch we required. Keep up the good work Anthony & the team at AOG! I can assure you, we will continue to recommend your services throughout our network! From Shaun, Desiree & the B&W Team

Simon Day
September 4, 2019

We are extremely happy with the work provided in designing our new website. The new crisp design has really improved our online presence, looks amazing on mobile devices and now ranks well on Google! Would highly recommend AOG Design to anyone wanting a professional product!

Greenies Mowing
June 19, 2019

Anthony has done a great job on my website. Super Keen to help in anyway he can, He helped me like I was part of the family:) Nice guy and would highly recommend to anyone looking for a website.. Thanks Mate.

Jasmine Daniels
May 14, 2019

I was so impressed with AOG Design. They were very efficient with what I had asked for and produced such Outstanding work. AOG design were also willing to do any changes that I needed and did it efficiently. I will definitely recommend them to any of my Family, Friends and work colleagues.

Colleen Wilson
April 16, 2019

AOG Design are so professional and very patient!! My website looks fantastic and nothing was too much trouble. Everyone says how professional it looks! I am so happy with it. I would highly recommend AOG Design for all of your website & graphic needs.

Jason Borgomastro
April 7, 2019

After having a quite outdated and dysfunctional website, Anthony very quickly freshened it up and brought a more modern feel to it. He also made it match our online store so that it all looks and feels the same even though they are hosted separately. I highly recommend AOG Design and will continue to use their services in the future.

Warren Kiddle
January 15, 2019

Seriously knows his craft, would recommend Anthony to anyone

Have a great idea and like what you see?
Marketing Consultant
P.O. Box: PO Box 3059,
Western Australia - 6154
Tel : 419963989
Email : [email protected]
Marketing Consultant
Address :
Caringbah South, Sutherland Shire,
Caringbah South,
New South Wales - 2229
Tel : 419963989
Email : [email protected]


Grow Your Business With Online Reviews