Improving your online marketing strategy can mean the difference between success and failure.
A solid and reliable website is a great start. Although having a website, domain name and paying for your hosting every month isn’t enough. Here are four main things you need to focus on to improve your overall online marketing.
1. Identify Your Target Audience
Know who you’re selling to and identify who your perfect customer is, and what they’re likely to search for when looking for your goods or services. This helps with focusing and segmenting your online marketing strategy to the right types of customers.
Google Analytics is a great starting point to see data on what your customers are searching for and see where you can improve.
2. Send Emails To Your List
Email marketing is one of the most cost effective ways of promoting your business. If your starting out, you can use a service like Mailchimp, which is free for up to 500 subscribers. Updating your existing customers with valuable information or special offers will go a long way in retaining your existing customers.
Consistent emailing will help you develop a relationship with clients and you can link to your website’s content to generate traffic. Personalise your emails using names and create attention-grabbing subject lines to make sure your emails are read.
3. Create Blogs to Provide Value
People love blogs for their content and useful information. Invest time and effort in identifying your blog topics so they are relevant to your audience and generate original, keyword optimised content to drive people to your website.
Google loves fresh well written content, therefore potentially increasing more traffic to your website, creating an increase in your search engine ranking for certain products or services.
4. Social Media Engagement
The popularity of social media is increasing. This is potentially where most of your audience members will likely find you when they are not using search engines. Engaging with audiences as well as other brands will allow you to connect with more people and grow your following.
Engage with them through visual content and #hashtags, and contribute to online conversations. Use social media management tools for post scheduling like Buffer or Hootsuite, to automate your posts to save time.
If you need help with any of the above, contact us today.